DC SNOW Ad Campaign

Colin Adair - Friday, December 14, 2012

Here a few samples of my photos from the 2012/2013 DC Snowboarding ad campaign. The ad season started with a series of ads to promote the new DC Snow movie "MUST BE NICE". It then transitioned into the more traditional action/rider and product photo mix. We shot all the studio photos in the spring and summer and all the action photos are from winter 2012. I think it's one of the strongest ad campaigns DC has done in years. Clean, simple and catches the right attitude.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

DC SNOW Catalog 2013

Colin Adair - Thursday, February 16, 2012

Has it been a month since my last confession.......I mean post...........apologies, 'tis the season of busy-ness and travel and mayhem.

Well, the snowboard tradeshows are wrapped up, the 2013 products have been released and shown to the world. In August of 2011 I went to New Zealand to shoot the 2013 product catalog with the DC Snowboard team. We shot the photos over the course of 10 days in the southern hemisphere. It was a really busy shoot for me. Everything from on hill action to studio product photos. Most of what you see below are photos we conceived prior to heading to NZ. We based many shots around the graphics for the pro model boards. Donkeys, DJ's, Gorillas,Helicopters and Beers........oh my!

New Zealand is an amazing and beautiful place. Special thanks go out to NZ DC rep Hamish Caunter and DC Snow art director Brian Thompson.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Year in the Rearview - Part 2

Colin Adair - Friday, January 20, 2012

Back in the land of high speed internet so as promised Part 2 of my winter 2011 snowboard photography slideshow.

Different song. Some new photos and 2 minutes of your life you will never get back!

I will be dropping the full version of this slideshow, 10 minutes of action, landscapes and lifestyles, later today so stay tuned (or get tuned and then watch it.....................)

Remember: watch it in HD if you can!

2011 Year in Review - Short Version 2 from colinadair on Vimeo.

Different version with different music and some different photos. Music by The Breeders

2011 in the RearView: A Year in ReView

Colin Adair - Thursday, January 12, 2012

I've been working on this for a while but I've also been actually working so it took a little longer than I thought. I know you've all been waiting for this so here it is. Well. PART 1 anyway. I've got a few more sllideshows from my 2011 photography done as well but one at a time..........damn!

Here it is. 2011 condensed into about 2.5 minutes. That's a year of my life crushed into a internet friendly timespace and size.

PLEASE, if you have Apple TV or a big screen watch it in HD it's so much better than this pinner version (Don't just click enlarge because it will look pixelated and you will think my photos suck!). Respect.

Riders include: Devun Walsh, Iikka Backstrom, Ryan Tiene, Aaron Biittner, Jody Wachniak, Andrew Geeves, Kimmy Fasani, Jonas Carlsson and a few others.............Music is by David Bowie.

 

    

 

If you like that you can watch the slideshows from 2010 here:

http://blog.colinadair.com/_blog/Colin_Adair_Photography_Blog/post/2010_in_the_Rearview_Year_in_Review_for_You/ 

Francey Pants

Colin Adair - Tuesday, March 29, 2011
I arrived home from France a few days ago. Obviously the first thing everyone wants to know is: "how was your trip?". Well I quickly realized after explaining it over and over that there's probably a few of you out there that have been sitting by the computer night and day waiting for me to post something about my trip.

Chamonix France is the epicenter for world class riding, skiing, mountaineering and all things extreme you can do on a mountain. The problem for us was that there was barely any snow and we are not mountaineers no matter how badass we think we are in the Whistler backcountry. So we did what any red blooded snowboarders would do: We drank a lot of beer and had some fun in the spring time conditions. Here's a small gallery of shots that kind of sums up life on the road, or at least life in France when there is no snow.







Like I said, Chamonix is really extreme. This poor person didn't quite make it down the mountain in one piece. Or maybe they just drank too much and lost their pants...........



The local taxi service.



Ok so there was a little bit of snow but you had to be a mountain goat to enjoy it.



Ok so there was a little bit of snow and we did manage to get some shots but this snow was pretty much farmed from all the surrounding runs to make a good park set up. The DC Europe guys did an insane job putting this all together.



In the picture below I am standing on the middle jump of the picture above looking at the landing. Why not throw a sick mini ramp in there.





Ok so there wasn't that much snow..............





This is by far the scariest place I've ever been in my life. The Aiguille du Midi. Some psychos built this on top of the peak of the mountain back in the 1800's. It's literally impossible to imagine how they did that back in those days. Today you just take a tram up there and eat pizza and drink red wine.



It's on top of a peak like this.



We did a lot of this.



And there were a lot of these.



These two are the reason I have grey hairs on my head, aka, Stress Pubes. Check their blog, it's pretty entertaining. Polar Opposites.



Everybody is a photographer/filmmaker these days. Lauri Heiskari has some skills with the camera. Check out his blog: Lauri Good Times



Random Euro street shot.



Ode to skate photographer Grant Brittain.





Life on the road is so glamourous..................

Vive La France!

Colin Adair - Wednesday, March 23, 2011
I've been in Chamonix France for the last week with the DC snowboard team for a big European hang session. There's not much snow here this year but it's been sunny and the park set up is pretty good. They have beer here which is also good but it's call Biere. They also have insane mountains! If you've never been here it should be on your bucket list. Here's a sample of the scenery.

2010 in the Rearview Year in Review for You

Colin Adair - Friday, January 28, 2011
2010 is but a vague memory at this point. Like a night after too many adult beverages. A whirlwind of blurry images mixed with some random recollections and not a whole lot in between.

Thankfully for me, most of my life gets caught by my camera so I can look back and remember it. The winter is a non stop roadtrip and my bags usually stay packed waiting to head to the next shoot.

Before things get really busy for me this year I decided to put 2010 back on the burner and throw together a couple slideshows. 2010 was kind of an unusual year in terms of snow and shooting conditions. The weather was all over the place and so was I. Whistler, Utah, California, Alaska, back to Whistler, down to Chile and call it a season!

When I started making this slideshow I thought I had the photos edited down to a good showcase of my winter. Once I had it into the Slideshow module in Lightroom with some music and I got the timing to my liking, it was a 9 minute epic that I thought might bore the shit out of the general population. So I went back to the drawing board, bit the bullet and edited it down to about 4 1/2 minutes with different music.

So here you go, the long and the short of it. I'm heading to Japan on Monday for almost two weeks so I'll hopefully have some good images and stories to share.

I posted both versions. The short version from my YouTube account and the long version from my Vimeo account. Different music, different vibe and the long version obviously has a lot more photos so if you have time, watch them both. YouTube took the music off my Long version for some reason. The photos look like shit in fullscreen mode. Sorry. I also posted the short version link to my Vimeo page in case you like Vimeo better.

Here is the short version on YouTube.

2010_Slideshow_Long from colinadair on Vimeo.




Vimeo Short Version

2 Fer 2!

Colin Adair - Wednesday, December 15, 2010
It took me a couple days to get this post done. I could not get through the door to the office due to the swelling of my head after seeing the SNOWBOARD MAG Photo Annual. Two photo annuals have come out this year so far and both have my photos gracing the pages. Quite an honour for them! My fingers are crossed for the Snowboarder Photo Annual to make it a trifecta. Actually it will be a quadfecta or quadruplecta because I know the Photo Issue of Frequency has a portfolio of my images coming out as well very soon.

I think my head is starting to swell again so before I get trapped in the office with my fathead, here's a few scans of the shots from the SNOWBOARD MAG: